The demographic representation of my target market would be as un-ruley, un-caring and rebellious members of society who would typically be seen as threatening, anti-authority individuals. Stereotypically, my target audience would be pro-dominantly young, possibly students, and both males and females, possibly working class.

My typical reader would not be the sort into going to music festivals on an annual basis; he or she is more likely to be the sort that would go to amateur metal bands that tend to play in venues such as the local pubs or the 'Waterfront' in Norwich. Despite not being neither a punk, nor a 'metal head' or heavy rocker type of guy, I have heard from some of my friends who tell me that as 'modern day punks' they spend most their time on 'Xbox' consoles, spend nights over their other halves houses and listen to music via CD . This is as opposed to downloading onto their 'ITunes' or 'IPods' and thus they are different from other social groups of their age. A punk friend of mine I interviewed said "I don't like the hassle of finding music online and downloading it only to find out that the computer has frozen or shut itself of and thus money down the drain".

My audience would buy my magazine because currently, to my knowledge, there is not a magazine designed specifically for punks and fans of the 1980s and music from the decade: and it is for this reason, I think that my magazine would stand out against the other music magazines on the market.

When it comes to the advertising in my magazine, I again went to my friend and asked him what products or services he would be interested in. His response was "I would like to see adverts for the latest Xbox games and shops such as 'the shattered mirror' in Great Yarmouth" (specialising in punk/rock/goth clothing).

(In the picture above is my good friend, Dale. I interviewed Dale for this section)